Matribhumi Prakkashan and Uddam (Motherland Publication and Enterprise) was previously named Chitra Bahadur Kunwar Smriti Gainda Samrakshan Pratisthan Nepal Pvt Ltd (Save the Rhino Foundation Nepal) was established in 2014 registered according to the Company Act, 2063 for profit-oriented and welfare focused corporation engaged in providing assistance for the management and conservation of forest, wildlife, and environment. 

Save The Rhino Foundation Nepal (SRF) was set up to work in the area of rhino, tiger, elephant, and crocodile conservation in the protected areas. Motivating, inspiring, and encouraging the frontline staff to conserve endangered wildlife species are its main objectives. It will manage these activities from the returns from the sale of the book 'Rhino Heartbeat' penned by Kamal Jung Kunwar.

SRF was engaged in numerous activities pertaining to the collaboration with different Protected Areas in the conservation of endangered wildlife species. Earlier, the foundation distributed jackets and t-shirts to the frontline staff of different protected areas, scholarships to wildlife victims' children, and relief funds to the wildlife victims, organized conservation education programmes for school children, and celebrated different wildlife conservation international occasions.